Calvin Klein 2016

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http://www.fashionjournal.com.au/fashion/features/why-im-already-calling-mycalvins-best-campaign-2016

Calvin Klein has used young and diverse celebrities across several social media platforms to reach a younger audience. The platforms used include Instagram and Facebook where users are able to engage with the brand. The advertisements include a tag line “I______ in my calving” that encourages users to engage in the brand’s campaign.