How Fashion Brands Can Successfully Use Snapchat as A Marketing Tool

This article from WGSN wrote about five fashion brands that successfully used Snapchat as a marketing tool in 2015. A key takeaway from the article is how to use the platforms features to diversify from competitors. For example creating a buzz and sense of urgency amongst consumers to follow the brand to see live updates at fashion shows as the content disappears after 24 hours. This encourages passionate fans to follow the brands on the platform. Brands such as Michael Kors and Balmain also used young models and influencers on their snap chat to attract a younger demographic. You can read the full article here: https://www.wgsn.com/blogs/snapchat-the-five-brands-that-got-it-right-in-2015/

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