Snapchat is still growing in popularity for fashion brands and retailers as companies are still trying to figure out how to utilise the platform for marketing purposes. Regardless of this, brands should be researching how Snapchat could fit into their social media marketing efforts as the platform has reportedly got a higher engagement rate than Instagram and over 100 million active users every day. This article talks about the drawbacks and difficulties companies face when trying to start up and use Snapchat and gives an interesting take on the platform; http://fashionista.com/2016/05/snapchat-fashion-brands . These include the disappearing data of the app, the cost involved, posting regularly and the cost of advertising on the platform.
Fashion brands on Instagram is like a match made in heaven! The visual content of the platform lends itself to the fashion worlds aesthetic. In order to be successful though, fashion brands need to stay true to themselves and post relevant and consistent pictures to a large an audience as possible-through their own brands accounts and through accounts of influencers and celebrities. Read more about it all here!