Facebook; still leading the pack

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Facebook has by far the biggest reach out of all of the social media platforms. It allows users to interact with not only each other, but with brands and brand communities on so many more levels in comparison to other platforms such as Twitter and Instagram. With no word limit and the ability to share pictures, videos and even GIFs, it’s no wonder that more and more brands are spending more time and money on marketing on Facebook. The below article lists 9 of the biggest brands on Facebook and talks about their marketing efforts on the social media platform.

http://blog.hubspot.com/marketing/facebook-marketing-examples#sm.00011t258u13cyeu8utq2om01d2ks

How Snapchat is Different From Other Platforms

Brands can use snap chat as a way to create a more intimate online community amongst enthusiastic consumers. By showing backstage and behind the scenes snaps, companies are allowing consumers to have access to the usually inaccessible parts of a company. The below passage further explains how and why fashion brands are using snapchat as a marketing tool during fashion week; otherwise you can read the full article here; https://www.luxurydaily.com/snapchat-enables-intimate-storytelling-during-fashion-month/

“This season has been flooding snapchat feeds everywhere for two main reasons: to expand fashion brand’s storytelling marketing strategies and to provide fans with the incentive and opportunity to experience the brand in different ways,” said Morgan Jones, digital account executive at Say it Social, Wilmington, NC.

“Storytelling is huge in the marketing industry right now because it personifies brands in a way that the audience can connect with on a personal level, or aspire to connect with,” she said.

“At the same time, the luxury fashion brand has always been for the most part mysterious and out of reach for the everyday fashionista. Giving an inside look to fans via Snapchat allows those to be able to experience more than they would even if they were sitting in front row of a runway show.”