How Snapchat Can Reach a New Audience

Snapchat allows brands to show a whole new side of themselves to a younger demographic however many brands are still unsure on how to utilise the platform to their advantage. As a social media platform snapchat follows different rules than other platforms such as Instagram and Pinterest where the final images are tunes and filtered to perfection. Snapchat users want to see the raw and messy behind the scenes action that they do not have access to anywhere else. Like all marketing plans, companies need to heavily consider and map out their plans for snapchats and allocate time and resources to the platform. Read about how some fashion brands are failing to utilise the full potential of Snapchat here;